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Social Brand Management in a Post Covid-19 Era

Social Brand Management in a Post Covid-19 Era

Alexandre Duarte / Patrícia Dias

97,06 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032465722

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This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

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  • Social Brand Management in a Post Covid-19 Era
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