Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
They are said to be less resilient, less courageous, humorless and constant whiners. The concept of snowflake generation is not only a neologism synonymous with the word susceptible. It is, first of all, a statement of the direction that Western society is heading in because of ... previous generations. These young adults born after 1980 have grown up in a particular comfort, with particular educational methods, in front of particular brands and advertisements. They have witnessed many events and movements that have forged their character. Once exposed to the outside world, around 2010, this character trait astonishes everyone, and even the snowflakes themselves. They don’t take risks, complain a lot, can’t stand annoyance, hate criticism, want to be pampered at the office and see discrimination around every corner. How could this weakness be turned into a strength? What benefits will society get from this new collective susceptibility? What kind of parents will snowflakes be?
