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Skuteczność reklam prostych i dramatycznych

Skuteczność reklam prostych i dramatycznych

Indrani Mukherjee / Pousali Banerjee

53,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Psicología
ISBN:
9786208961251
53,79 €
IVA incluido
Disponible

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Sobre IBD

Skuteczność reklamy prostych i dramatycznych reklam łatwo psujących się produktów konsumenckich prezentowanych w mediach wizualnych młodym dorosłym - mężczyznom i kobietom. Badanie było eksperymentem laboratoryjnym (obejmującym projekt czynnikowy 2 * 2). Skuteczność reklamy została zmierzona za pomocą 'Wskaźnika skuteczności reklamy'. Dwuczynnikowa ANOVA została wykorzystana do weryfikacji prawdziwości lub fałszywości postawionych wcześniej hipotez badawczych.

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