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Efficacia pubblicitaria degli annunci diretti rispetto a quelli drammatici

Efficacia pubblicitaria degli annunci diretti rispetto a quelli drammatici

Indrani Mukherjee / Pousali Banerjee

53,85 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Psicología
ISBN:
9786208961244
53,85 €
IVA incluido
Disponible

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Sobre IBD

Efficacia pubblicitaria di annunci diretti o drammatici di prodotti di consumo deperibili presentati con un mezzo visivo a giovani adulti - maschi e femmine. L’indagine è stata un esperimento di laboratorio (con disegno fattoriale 2*2). L’efficacia pubblicitaria è stata misurata mediante un 'Indice di efficacia pubblicitaria'. L’ANOVA a due vie è stata utilizzata per verificare la veridicità o la falsità delle ipotesi di ricerca formulate in precedenza.

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