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Shifting the Marketing Mindset

Shifting the Marketing Mindset

Clara Millard Dereudre

241,52 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032728063

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Sobre IBD

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

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