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Shaping China’s Global Imagination

Shaping China’s Global Imagination

J. Wang

66,60 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Políticas del Gobierno central
ISBN:
9781349472369
66,60 €
IVA incluido
Disponible

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Sobre IBD

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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  • Shaping China’s Global Imagination
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    A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. ...
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    This book is about how China strives to rebuild its soft power through communication. It recounts China’s efforts by examining a set of public diplomacy tactics and programs in its pursuit of a ’new’ and ’improved’ global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. ...
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