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Shaping China’s Global Imagination

Shaping China’s Global Imagination

J. Wang

48,15 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Política y gobierno
ISBN:
9781349472352
48,15 €
IVA incluido
Disponible

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Sobre IBD

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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