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Shaping China’s Global Imagination

Shaping China’s Global Imagination

Jian Wang

65,25 €
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Política comparada
ISBN:
9781137361714

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This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative ana

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