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Serviceorientierung und partnerschaftliches Handeln im B2B-Vertrieb

Serviceorientierung und partnerschaftliches Handeln im B2B-Vertrieb

Alexander Kittinger

79,19 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834925688
79,19 €
IVA incluido
Disponible

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Sobre IBD

Alexander Kittinger beschäftigt sich mit der Serviceorientierung innerhalb des persönlichen Verkaufs im B2B-Vertrieb unter Anwendung des Clienting-Ansatzes. Dabei wird die Verbindung zwischen Serviceorientierung, partnerschaftlichem Handeln, Effizienz des Vertriebs und dem Image des Verkaufsberufs aufgezeigt.

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