Service Management and Marketing Principles

Service Management and Marketing Principles

David J. Solnet / Jay Kandampully

268,05 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
ISBN:
9781032603704

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Sobre IBD

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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