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Service Brand Equity

Service Brand Equity

NARUMON KIMPAKORN

84,03 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2011
Materia
Gestión y técnicas de gestión
ISBN:
9783639319224
84,03 €
IVA incluido
Disponible

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Sobre IBD

The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. While the employee is core to service brand equity theories, little is known about what characterizes an effective employee. This study attempts to uncover this unknown. Finding endorse the importance of espousing a vision containing reference to employee brand equity and customer based brand equity.

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