LIBROS DEL AUTOR: narumon kimpakorn

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  • Service Brand Equity
    NARUMON KIMPAKORN
    The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. While the employee is core to service brand equity theories, little is known about what characterizes an effective employee. This study attempts to uncover this unknown. Findi...
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    84,03 €