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Sensory Marketing

Sensory Marketing

B. Hultén / M. van Dijk / N. Broweus

48,29 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Gestión: liderazgo y motivación
ISBN:
9781349366484
48,29 €
IVA incluido
Disponible

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Sobre IBD

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.

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Otros libros del autor

  • Sensory Marketing
    B. Hultén / M. van Dijk / N. Broweus
    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do. ...
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    66,85 €