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Sensory Marketing

Sensory Marketing

Bertil Hultén / Marcus Van Dijk / Niklas Broweus

83,83 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Negocios internacionales
ISBN:
9780230576575

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Sobre IBD

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.

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