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Sensory Marketing

Sensory Marketing

Bertil Hultén

107,59 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138041011
107,59 €
IVA incluido
Disponible

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Sobre IBD

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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Otros libros del autor

  • Sensory Marketing
    Bertil Hultén
    Authored by Bertil Hultén, one of the world’s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer’s return and brand loyalty for the future. ...
  • Sensory Marketing
    Bertil Hultén
    Authored by Bertil Hultén, one of the world’s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer’s return and brand loyalty for the future. ...
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  • Sensory Marketing
    Bertil Hultén
    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. ...