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Search Marketing Strategies

Search Marketing Strategies

James Colborn

356,01 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138441217

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Sobre IBD

Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives.

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