Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Estudios mediáticos > Schlüsselwerke der Werbeforschung
Schlüsselwerke der Werbeforschung

Schlüsselwerke der Werbeforschung

 

44,86 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Estudios mediáticos
ISBN:
9783658365073
44,86 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Werbung spiegelt als zentraler Gradmesser die disruptiven Veränderungen unserer Medienlandschaft wider. Das vorliegende Werk möchte eine Reflexion dieser Veränderungen und des damit einhergehenden gesellschaftlichen Wandels bieten. Die „Schlüsselwerke der Werbeforschung' präsentieren daher über einen hundertjährigen Forschungszeitraum die zentralen Werke der Werbeforschung. Sie geben den unterschiedlichen Perspektiven Raum, die die Forschung an die Werbung heranträgt: Von der Entschlüsselung persuasiver Strategien über die kritische Reflexion des gesellschaftlichen Nutzens der Werbung bis zum Beitrag der Werbeforschung in der Methodenentwicklung moderner empirischer Sozialwissenschaften versammeln sie einen umfassenden und interdisziplinären Aufriss der Werbe- und Persuasionsforschung. 

Artículos relacionados

  • Impact of Communication and the Media on Ethnic Conflict
    Throughout the world, cultural and racial clashes remain a major hurdle to development and progress. Though some areas are experiencing successful intercultural communications which pave the way for peaceful negotiations, there are still many regions experiencing severe turmoil. Impact of Communication and the Media on Ethnic Conflict focuses on both the positive and negative o...
  • The Game to Show the Games
    Morgan Wick
    ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement. In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest o...
    Disponible

    9,42 €

  • Exploring the Benefits of Creativity in Education, Media, and the Arts
    The use of imagination can lead to greater outcomes in problem solving, innovation, and critical thinking. By providing access to creative outlets, productivity increases in schools, businesses, and other professional settings. Exploring the Benefits of Creativity in Education, Media, and the Arts is a pivotal reference source for the latest scholarly research on the stimulatio...
  • Celebrity, Pedophilia, and Ideology in American Culture
    Jason Lee
    Celebrity, Pedophilia, and Ideology in American Culture reveals the connections between rapacious capitalism and the rape of children. The twenty chapters, which span the analysis of childhood, celebrity culture, important books and films on pedophilia and violence, post-9/11 theology and public rhetoric, and killing for fame, in an interrelated fashion cover intrinsically impo...
  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...
    Disponible

    86,42 €

  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...