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Schlüsselfaktoren im E-Commerce

Schlüsselfaktoren im E-Commerce

Dominik Große Holtforth / Richard C. Geibel / Richard CGeibel / Robin Kracht

21,01 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9783658319588
21,01 €
IVA incluido
Disponible

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Sobre IBD

Einleitung.- Digitalisierung im E-Commerce - Ein Überblick.- Digitale Innovationen im E-Commerce.- Plattformwachstum durch Skaleneffekte.- Data Driven Marketing.- Customer Centricity - Kunden im Zentrum.- Agenda für erfolgreichen E-Commerce

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