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Sales Promotion Techniques in Sri Dakshin Raghav Company

Sales Promotion Techniques in Sri Dakshin Raghav Company

Karthika M

54,57 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208433246
54,57 €
IVA incluido
Disponible

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Sobre IBD

Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).

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