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Sales Promotion and Brand Loyalty

Sales Promotion and Brand Loyalty

Dubey Jayashree / Patel Rajnikant

97,49 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783639294774
97,49 €
IVA incluido
Disponible

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Sobre IBD

As goes the saying ’it is a jungle out there’ for there is no single or simple solution to this 'maze lock' of getting your marketing mix right! Prof. Dubey & Prof. Patel have had the patience and willingness to investigate perhaps the most dynamic aspect of the marketing mix. Short term inputs, Short time for results, and yes, you got to have positive results! As a marketing and retail employee myself and later on a teacher, I find that their investigation makes for some very interesting reading and factual findings which business organizations would like to consider in taking their marketing decisions. Also this report takes us a step closer towards industry - academia relationship not seen very often these days....... Useful work! By: Prof Dr N.Chandrasekhar, Faculty Marketing & International Retail, University of Applied Sciences, Ingolstadt Bavaria, GERMANY.

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