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Run with Foxes

Run with Foxes

Dervan Paul

19,26 €
IVA incluido
Disponible
Editorial:
Harriman House Ltd - IPS
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780857197726
19,26 €
IVA incluido
Disponible

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Sobre IBD

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. 

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