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Rumors and Rumor Control

Rumors and Rumor Control

Allan J. Kimmel

106,96 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2003
Materia
Estudios de comunicación
ISBN:
9780805838763
106,96 €
IVA incluido
Disponible

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Sobre IBD

Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm

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