LIBROS DEL AUTOR: allan j kimmel

2 resultados para LIBROS DEL AUTOR: allan j kimmel

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  • People and Products
    Allan J. Kimmel
    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than e...
    Disponible

    68,84 €

  • Rumors and Rumor Control
    Allan J. Kimmel
    Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm ...
    Disponible

    106,96 €