Rozszerzenie Marki

Rozszerzenie Marki

Sivaneshwaran S

50,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208636296
50,79 €
IVA incluido
Disponible

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Sobre IBD

Ta książka bada pośredniczącą rolę rozszerzenia marki w relacji między marką firmy a kapitałem marki. Analizuje, w jaki sposób nastawienie klientów - wspierające, neutralne lub przeciwne - wpływa na związek między asortymentem produktów a wizerunkiem marki. Badanie podkreśla wyzwania stojące przed głównymi markami elektronicznymi w tworzeniu strategii rozszerzania asortymentu lub marki oraz ich wpływ na rozwój firmy. Ponadto omówiono ograniczenia badań marketingowych, w tym zmieniające się zachowania konsumentów, ograniczenia czasowe, koszty i dokładność danych, podkreślając potrzebę skutecznego planowania danych w celu wspomagania podejmowania decyzji.

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