Extensão da Marca

Extensão da Marca

Sivaneshwaran S

50,86 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786208636289
50,86 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Este livro explora o papel mediador da extensão da marca na relação entre a marca de uma empresa e o valor da marca. Examina a forma como as mentalidades dos clientes - sejam elas de apoio, neutras ou de oposição - têm impacto na ligação entre o conjunto de produtos e a imagem da marca. O estudo destaca os desafios enfrentados pelas principais marcas de produtos electrónicos na elaboração de estratégias de combinação de produtos ou de extensão da marca e a sua influência no crescimento da empresa. Além disso, discute as limitações da pesquisa de marketing, incluindo a mudança de comportamento do consumidor, restrições de tempo, custos e precisão dos dados, enfatizando a necessidade de uma programação de dados eficaz para ajudar na tomada de decisões.

Artículos relacionados

  • Poetry Is Our Ministry to Touch the Heart
    Anelda Lukesia Ballard / Jean Anelda Scott
    Poetry is Our Ministry to Touch the Heart, was birthed when Anelda L. Ballard became ill. God spoke to her in a dream and said 'pick up a pen and write' by being obedient this book was written through the Holy Spirit. Anelda and her mother Jean A. Scott believes that God’s wants to heal a hurting heart. This book will inspire you and encourage you to never give up hope. Jesu...
    Disponible

    11,12 €

  • I soldati lunghi
    Pierluigi Romeo di Colloredo Mels
    Il 24 maggio 1915 il Regno d’Italia entrò nella Grande Guerra, che si sarebbe dimostrata il momento più alto e tragico della sua storia, a poco più di cinquant’anni dalla sua unificazione.In quella lotta tremenda durata quattro anni, la Brigata Granatieri di Sardegna , con i suoi due valorosi Reggimenti, i più antichi del Regio Esercito scrisse, nel grande quadro della guerra d...
    Disponible

    32,59 €

  • Five Beneath Philly
    Susan Bandy / Tom Richmond
    Allen Williams plans to make something of his life and escape South Philly and the work at Cross Brothers’ Meat Packing Plant. He prepares himself with excellent grades and an upcoming full-ride scholarship to climb out of South Philly forever. Then fate changes his whole world. An only son in a family of six, Allen suddenly finds himself responsible for his mother, grandmother...
    Disponible

    18,28 €

  • Forms
    Sharon Welch
    I am an award-winning artist and my works hang in private residences, community hospitals, businesses, and restaurants across the US and also abroad.  I live in Pierre, South Dakota. Since 2008 I have owned Sharon Welch Gallery and Studio where I paint and teach classes.  My theory is have fun, remove the fear of failure, experiment and let the child inside of you play.Very oft...
  • Ricordi di una ausiliaria
    Andrea Lombardi / Raffaella Duelli
    Le memorie di Raffaella Duelli, Volontaria nel Battaglione Barbarigo della Decima Flottiglia Mas iniziano con la partenza del Barbarigo da Roma, narrando la lunga marcia del reparto verso il nord, sotto il mitragliamento degli aerei Alleati. Quindi, è descritta vividamente l'ultima battaglia del Barbarigo sul Fronte Sud, dal Senio a Comacchio: gli appunti di Raffaella, giov...
    Disponible

    28,08 €

  • Why Didn’t You Ask?
    Panya Dixon
    From an early occurrence in her childhood to a perilous thirteen-year relationship, Panya Dixon too often suffered from various forms of physical, emotional, and sexual abuse. Conflicted between love and the pain her loved ones brought on her, she consistently had to fight for her life and her will to move on. Why Didn’t You Ask? is an expression of Panya’s truth—her trials, pa...
    Disponible

    20,35 €

Otros libros del autor

  • Markenerweiterung
    Sivaneshwaran S
    Dieses Buch erforscht die vermittelnde Rolle der Markenerweiterung in der Beziehung zwischen der Marke eines Unternehmens und dem Markenwert. Es wird untersucht, wie sich die Einstellung der Kunden - ob unterstützend, neutral oder ablehnend - auf die Verbindung zwischen Produktmix und Markenimage auswirkt. Die Studie beleuchtet die Herausforderungen, denen sich große Elektronik...
    Disponible

    50,86 €

  • Extension de la Marque
    Sivaneshwaran S
    Ce livre explore le rôle médiateur de l’extension de la marque dans la relation entre la marque d’une entreprise et la valeur de la marque. Il examine comment les mentalités des clients - qu’elles soient favorables, neutres ou opposées - influencent le lien entre la gamme de produits et l’image de marque. L’étude met en évidence les défis auxquels sont confrontées les grandes m...
    Disponible

    50,86 €

  • Rozszerzenie Marki
    Sivaneshwaran S
    Ta książka bada pośredniczącą rolę rozszerzenia marki w relacji między marką firmy a kapitałem marki. Analizuje, w jaki sposób nastawienie klientów - wspierające, neutralne lub przeciwne - wpływa na związek między asortymentem produktów a wizerunkiem marki. Badanie podkreśla wyzwania stojące przed głównymi markami elektronicznymi w tworzeniu strategii rozszerzania asortymentu l...
    Disponible

    50,79 €

  • Estensione del Marchio
    Sivaneshwaran S
    Questo libro esplora il ruolo di mediazione della brand extension nella relazione tra il marchio di un’azienda e la brand equity. Esamina il modo in cui la mentalità dei clienti - che sia favorevole, neutrale o contraria - influisce sul legame tra il mix di prodotti e l’immagine del marchio. Lo studio mette in evidenza le sfide affrontate dai principali marchi di elettronica ne...
    Disponible

    50,79 €

  • Brand Extension
    Sivaneshwaran S
    This book explores the mediating role of brand extension in the relationship between a company’s brand and brand equity. It examines how customer mindsets-whether supportive, neutral, or opposed-impact the link between product mix and brand image. The study highlights challenges faced by major electronics brands in crafting product mix or brand extension strategies and their in...
    Disponible

    51,95 €