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Routledge Handbook of Sports Sponsorship

Routledge Handbook of Sports Sponsorship

Alain Ferrand / Luiggino Torrigiani / Pierre-François Lalonde

372,91 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2006
Materia
Gestión y técnicas de gestión
ISBN:
9780415401104

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Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

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