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Rituals and Routines

Rituals and Routines

 

254,97 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032889320

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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