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Rising Consumer Materialism

Rising Consumer Materialism

Afia Khalid / Faisal Qadeer

44,09 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781032096124
44,09 €
IVA incluido
Disponible

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Sobre IBD

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer’s life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.This study examines the pre-planned purchase process as the primary step towards sati

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  • Rising Consumer Materialism
    Afia Khalid / Faisal Qadeer
    Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer’s life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a ...
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