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Risikokommunikation von Unternehmen

Risikokommunikation von Unternehmen

Kathrin Gassert

90,62 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824406951
90,62 €
IVA incluido
Disponible

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Sobre IBD

Kathrin Gassert zeigt, wie Unternehmen den Herausforderungen begegnen können, die sich aus den divergierenden Ansprüchen der unterschiedlichen Akteure in der öffentlichen Diskussion ergeben. Auf der Grundlage des Stakeholder-Ansatzes analysiert sie die Kommunikationsbeziehungen von Unternehmen und verdeutlicht insbesondere die strategische Dimension der Risikokommunikation.

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