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Reviving Traditions in Research on International Market Entry

Reviving Traditions in Research on International Market Entry

Po Li

249,61 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9780762310449

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Sobre IBD

The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.

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