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REVIEW COMMENT ANALYSIS FOR E-COMMERCE

REVIEW COMMENT ANALYSIS FOR E-COMMERCE

REVIEW COMMENT ANALYSIS FOR E-COMMERCE

Aoying Zhou / AOYING ZHOU WENZHE YU YIFA RONG ZHANG / Rong Zhang / ZHANG RONG

75,02 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2016
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9789813100053
75,02 €
IVA incluido
Disponible

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Sobre IBD

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

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