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Revenue Management

Revenue Management

Claudius Steinhardt / Robert Klein

54,11 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783540688433
54,11 €
IVA incluido
Disponible

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Sobre IBD

Das erste deutschsprachige Lehrbuch zum Thema Revenue Management erläutert die wesentlichen Grundkonzepte und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Die jeweils grundlegenden mathematischen Modelle und Methoden werden vorgestellt und anhand vieler Rechenbeispiele verdeutlicht. Das Buch richtet sich an Studenten der Betriebswirtschaftslehre, Wirtschaftsinformatiker sowie Wirtschaftsingenieure und ist auch zum Selbststudium geeignet. Mit Übungen zur Lernkontrolle.

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