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Rethinking Marketing

Rethinking Marketing

Rethinking Marketing

 

160,05 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9780803974913
160,05 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.

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