Rethinking Marketing

Rethinking Marketing

Rethinking Marketing

Alf H. Walle / Alf HWalle

121,74 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2000
Materia
Ventas y marketing
ISBN:
9781567203882

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • The Equitable Cultural Tourism Handbook (PB)
    Alf H. Walle / Alf HWalle
    The goal of this book is to deal, in a provocative way, with a number of key issues involvingthe increased participation of the private sector within cultural tourism. My goal is notto write a complete overview of the field. Instead, this short book deals with a fairly circumscribedset of issues involving contemporary changes within cultural tourism. Sincemodern business largel...
    Disponible

    73,73 €

  • The Equitable Cultural Tourism Handbook (Hc)
    Alf H. Walle / Alf HWalle
    The goal of this book is to deal, in a provocative way, with a number of key issues involvingthe increased participation of the private sector within cultural tourism. My goal is notto write a complete overview of the field. Instead, this short book deals with a fairly circumscribedset of issues involving contemporary changes within cultural tourism. Sincemodern business largel...
  • Recovery the Native Way
    Alf H. Walle / Alf HWalle
    In recent years, there has been a growing awareness that Native clients who suffer from substanceabuse often face challenges that are distinct from those experienced by the mainstream population.For a number of years, I have been involved in research involving Native alcoholism and I haverecently published a book on the subject titled The Path of Handsome Lake: A Model of Recov...
    Disponible

    65,72 €

  • Recovery the Native Way
    Alf H. Walle / Alf HWalle
    ...
    Disponible

    65,34 €

  • Qualitative Research in Intelligence and Marketing
    Alf H. Walle / Alf HWalle
    ...
  • The Path of Handsome Lake
    Alf H. Walle / Alf HWalle
    ...
    Disponible

    73,67 €