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Rethinking Communication in Social Business

Rethinking Communication in Social Business

Craig E. Mattson / Craig EMattson

57,97 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2021
Materia
Sociedad y cultura: general
ISBN:
9781498555920
57,97 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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