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Researching Marketing Decisions

Researching Marketing Decisions

Ritu Mehta

268,09 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Sociedad y cultura: general
ISBN:
9781138061927

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Sobre IBD

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

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