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Research on International Service Marketing

Research on International Service Marketing

 

205,20 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9780762311859

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

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