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Research in Media Promotion

Research in Media Promotion

Susan Tyler Eastman

267,65 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2000
Materia
Estudios de comunicación
ISBN:
9780805833829

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Sobre IBD

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

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  • Research in Media Promotion
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