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Research in Media Promotion

Research in Media Promotion

Susan Tyler Eastman

91,56 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9781138861268
91,56 €
IVA incluido
Disponible

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Sobre IBD

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

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Otros libros del autor

  • Research in Media Promotion
    Susan Tyler Eastman
    This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting. ...