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Reputation Transfer to Enter New B-to-B Markets

Reputation Transfer to Enter New B-to-B Markets

Christine Falkenreck

220,17 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783790828115
220,17 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Definition of Research Problem.- Theoretical Framework.- Perspectives on Corporate Reputation and Reputation Transfer.- Development of Constructs and Related Hypotheses.- Empirical Survey.- Results and Findings.- Conclusions, Implications and Research Suggestions.

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