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Representação masculina e feminina na publicidade

Representação masculina e feminina na publicidade

Manto Koronakou

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208028695
83,73 €
IVA incluido
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Sobre IBD

A presente dissertação examina a representação de ambos os géneros (masculino e feminino) em anúncios publicitários. Na era em que vivemos, em que muitos dos estereótipos estão a ser desmoronados, iremos analisar a forma como os homens e as mulheres estão a ser representados na publicidade desde 1985 até ao presente e até que ponto são frequentemente ilustrados de forma estereotipada. Exploraremos também algumas das teorias mais famosas relacionadas com esta questão, como o feminismo e as formas de masculinidade tóxica da Teoria Feminista dos Media e, além disso, a forma como a família é representada na publicidade. O nosso estudo de caso será a representação de ambos os sexos nos anúncios da famosa casa de moda Dolce & Gabbana. Iremos estudar se os homens e as mulheres são representados de forma estereotipada e se esta representação faz parte da cultura do estilo de vida italiano. Nesta dissertação, os métodos que vamos utilizar são a revisão da literatura para a fundamentação teórica e a semiótica para a análise dos anúncios da Dolce & Gabbana, com base em campanhas publicitárias e vídeos. Com base no conteúdo visual, sonoro, gestual e linguístico destes anúncios, chegaremos à nossa conclusão.

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Otros libros del autor

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