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Rentabilidad con propósito

Rentabilidad con propósito

Adriana Patricia Leuro - Carvajal

27,56 €
IVA incluido
Disponible
Editorial:
Biblo Market SAS
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786289749182
27,56 €
IVA incluido
Disponible

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Sobre IBD

Adriana Patricia Leuro-Carvajal crea un libro que busca guiar a emprendedores de la economía popular y a las mipymes colombianas para que construyan organizaciones que generen trabajo digno, fortalezcan la sostenibilidad, impulsen la innovación y concreten alianzas en contextos urbanos y rurales. A través de casos reales —algunos investigados como Crepes & Waffles y otros vividos en primera persona como Megabanco—, la autora demuestra que el liderazgo social empresarial es el motor de transformación más rentable que una empresa puede adoptar, ya que, cuando una organización fomenta el trabajo en equipo, la comunicación asertiva, los presupuestos realistas y los objetivos conjuntos, no solo mejora su clima interno, sino que detona un crecimiento exponencial que impacta positivamente el entorno social y desarrolla el talento de quienes la hacen posible.

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