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RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy.THE CHAPTERSIn Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more.1.Introduction to Mobile2.Advantages of Mobile3.Mobile-Optimized Websites4.Messaging5.Social Media6.Mobile Advertising7.Mobile Apps8.Mobile Commerce9.The Future of MobileWHAT YOU’LL LEARN ABOUT MOBILE MARKETINGThis is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week.What you’ll learn in these chapters includes:•The History of the Mobile Phone•How to Set and Analyze Key Performance Indicators (KPIs)•Mobile Marketing Definitions and Buzzwords•Principles of Responsive Design•How to Use A/B and Multivariate Testing•Mobile Search Engine Optimization (SEO)•Legal Requirements for SMS and MMS •Analysis of the Major Social Media Networks•How to Attract Followers with Social Media•How to Advertise In-Apps•Mobile Programmatic Buying•Advertising on Social Media•How to Develop a Mobile App•Marketing an App•App Store Optimization (ASO)•The Internet of Things•Virtual RealityBONUS FEATURESThere are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information.•Bob’s Top Text Message Marketing Tips•Top Secret: What Does Facebook Know About You?•Why Facebook is Still so Powerful•How to Advertise on TikTok•With Mobile Advertising, there is No Prime Time Anymore•Why Mobile is Your Small Business Powerhouse•How to Craft a Great Text Message•E-commerce: How Mobile Drives Sales in Retail StoresStill not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department.RELEVANCE RAISES RESPONSEMarketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes thecredibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win.Every digital strategy made today should be thinking tap first and click second. It’s the only way for a brand to live 'in the moment.' We are living in the age of mobile.
