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Relationships and Networks in International Markets

Relationships and Networks in International Markets

AWlater / HGGemunden / Tritter

241,26 €
IVA incluido
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Editorial:
Emerald Publishing Ltd
Año de edición:
1998
Materia
Economía internacional
ISBN:
9780080430638

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Sobre IBD

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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