Relationship-Oriented Sustainability Marketing

Relationship-Oriented Sustainability Marketing

Ali Kara / Guido Grunwald / John E. Spillan

206,01 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2025
ISBN:
9783031883484
206,01 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

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