LIBROS DEL AUTOR: ali kara

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  • Relationship-Oriented Sustainability Marketing
    Ali Kara / Guido Grunwald / John E. Spillan
    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential so...
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    206,01 €