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Relaciones Públicas 2.0 y su influencia en la Comunicación Corporativa

Relaciones Públicas 2.0 y su influencia en la Comunicación Corporativa

Gesabell Vanessa García Valencia

53,04 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2020
Materia
Sociedad y cultura: general
ISBN:
9786202810807
53,04 €
IVA incluido
Disponible

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Sobre IBD

El objetivo de esta investigación fue determinar la influencia que ejercen las relaciones públicas 2.0 en la gestión de la comunicación corporativa del Distrito Fiscal del Santa 2019.Esta investigación fue de enfoque cualitativo y contó con un diseño correlacional no experimental trasversal. La muestra estuvo conformada por 81 trabajadores del Ministerio Público Distrito Fiscal del Santa. Asimismo, se empleó la encuesta como técnica de recolección de datos para las variables relaciones públicas 2.0 y comunicación corporativa. En tal sentido, se utilizó el cuestionado como instrumento para la medición de ambas variables. Los resultados obtenidos fueron analizados estadísticamente a través del programa SPSS.

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