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Regret Und Kundenloyalitat

Regret Und Kundenloyalitat

Simone Wunderle

97,26 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835006195
97,26 €
IVA incluido
Disponible

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Sobre IBD

Simone Wunderle identifiziert Persönlichkeitsmerkmale, die das Regret-Erleben der Konsumenten bestimmen, und zeigt die Auswirkungen des Regret vor allem auf die Kundenloyalität auf. Anhand einer empirischen Untersuchung wird deutlich, dass das Regret-Erleben einen erheblichen negativen Einfluss auf die Kundenloyalität besitzt, dabei aber von der Persönlichkeit des Konsumenten abhängt.

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