Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Estudios mediáticos > Refining Milestone Mass Communications Theories for the 21st Century
Refining Milestone Mass Communications Theories for the 21st Century

Refining Milestone Mass Communications Theories for the 21st Century

Ran Wei

90,99 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Estudios mediáticos
ISBN:
9781138294882
90,99 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The ’Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.

Artículos relacionados

  • Impact of Communication and the Media on Ethnic Conflict
    Throughout the world, cultural and racial clashes remain a major hurdle to development and progress. Though some areas are experiencing successful intercultural communications which pave the way for peaceful negotiations, there are still many regions experiencing severe turmoil. Impact of Communication and the Media on Ethnic Conflict focuses on both the positive and negative o...
    Disponible

    242,92 €

  • The Game to Show the Games
    Morgan Wick
    ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement. In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest o...
    Disponible

    9,42 €

  • Exploring the Benefits of Creativity in Education, Media, and the Arts
    The use of imagination can lead to greater outcomes in problem solving, innovation, and critical thinking. By providing access to creative outlets, productivity increases in schools, businesses, and other professional settings. Exploring the Benefits of Creativity in Education, Media, and the Arts is a pivotal reference source for the latest scholarly research on the stimulatio...
    Disponible

    275,97 €

  • Celebrity, Pedophilia, and Ideology in American Culture
    Jason Lee
    Celebrity, Pedophilia, and Ideology in American Culture reveals the connections between rapacious capitalism and the rape of children. The twenty chapters, which span the analysis of childhood, celebrity culture, important books and films on pedophilia and violence, post-9/11 theology and public rhetoric, and killing for fame, in an interrelated fashion cover intrinsically impo...
    Disponible

    146,65 €

  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...
    Disponible

    50,69 €

  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...
    Disponible

    138,10 €

Otros libros del autor

  • Advances in Foundational Mass Communication Theories
    Ran Wei
    This book advances the foundational theories of mass communications which have sustained the field of study, shows how they guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society. ...
    Disponible

    83,70 €

  • Mobile Media, Political Participation, and Civic Activism in Asia
    Ran Wei
    This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of t...
    Disponible

    134,10 €

  • Advances in Foundational Mass Communication Theories
    Ran Wei
    This collection advances the foundational theories of mass communications, which have sustained the field of study, and refutes critics who suggest that these theories have outlived their usefulness for they prove to guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society. ...
    Disponible

    301,48 €

  • Mobile Media, Political Participation, and Civic Activism in Asia
    Ran Wei
    This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of t...
    Disponible

    132,75 €

  • Refining Milestone Mass Communications Theories for the 21st Century
    Ran Wei
    The ’Milestones’ essays in Mass Communication and Society are reflective, analytical articles by notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As ...
    Disponible

    315,55 €