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Reconfiguring Public Relations

Reconfiguring Public Relations

David McKie / Debashish Munshi

302,05 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9780415394086

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This book reconfigures the field of public relations so that it can better engage with the changing world of the twenty-first century. It clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

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